SEO Content Writing Best Practices

SEO content writing is profitable craft anyone can learn. Learn the best practices of SEO content writing here.

Content writing, especially SEO content writing, is a valuable craft, highly appreciated and very much in demand today. New writers attracted to this craft think it is easy to insert keywords into articles and get a well optimized article. Nothing can be farther from truth.

SEO Content Writing is Not Keyword Stuffing

If you add so many keywords into every line you write, it will become keyword stuffing and keyword spamming. SEO writing has its primary goal attracting the attention of search engine spiders. However, your SEO content is a failure if it fails to keep the attention of real people reading the content.

In other words, people see your article listed in Google or Yahoo. They click on the link to reach your page. They discover the page is not useful. They quickly hit the back button and escape from your page. That is the result of keyword stuffing.

SEO Content Writing Makes it Easy for the Readers

Writing good web content is helpful for anyone reaching your web pages, because they can easily find what they were searching for.

Following are seven good qualities of SEO content writing.

1. Main heading has primary keyword

2. Has sub-headings

3. Sub-headings have primary and secondary keywords

4. Has relevant data/information

5. Primary keywords and keyword variations are used throughout the article/web content

6. Doesn't look like keyword stuffing (and most importantly)

7. Doesn't question the intelligence of readers

How to Write SEO Content

Do thorough research before you start on any topic. This way, you can present facts and cut fluff. You will get a quality, engaging article in return.

While writing this article, I wanted to get the attention of people looking to learn the craft of SEO content writing. If you have read this article this much, I am successful in retaining your attention. Do this much and I say you are a good SEO writer.

How to Structure SEO Web Content

Heading: Use keywords as the first words of the heading. Keywords moved away from the beginning may attract real users, but search engine spiders value them less.

In other words start your heading in this format: Keyword Keyword ___ ___ ___. See the heading of this article for a live example.

Description: Start your web content with a very short description of two very short sentences. Use keywords in these sentences too. Scroll up and see if I have written an engaging description.

Sub-headings: Break your content into sections. Separate each section with subheadings. Use keywords in the sub-headings. This article uses sub-headings.

Sprinkle keywords: Use keywords in different parts of the article. For this article, the keyword is SEO content writing. You can see the phrase repeated several times throughout the article. If the keywords affect the flow of the article, I stuffed keyword. It is bad. If the keywords appear naturally, it is successful.

Use natural variations of keywords: Have you seen web content writing, SEO web content, writing SEO content, etc in this article?

Use contextual keywords: Articles, marketing, web, etc are contextual keywords that go well with SEO. Write a naturally flowing article and these contextual keywords should appear naturally in your articles/SEO web content.

I hope you now have a good framework of what web content writing for SEO is. I wrote this article as an example of good SEO content writing.

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