How to Survive Next Panda Update

SEO professionals are now pulling their hair and biting their nails after news of changes in Google algorithms. They are yet to recover from shock waves sent by the recent Panda update floored and dusted several thousands of SE-Optimized websites. Let's find how to avoid a massive Google slap.

The Right Way to Create Content

Almost every SEO professional today uses some software to spin articles. Undoubtedly, articles produced this way are of poor quality. Most amateurs think such articles will pass as content in their websites. They are all wrong.

Readers recognize such articles as rubbish. If real people identify the content as rubbish, Google bots are not far behind. Google has been tracking internet usage through various channels - clicks from search results pages, toolbar, Chrome browser, and recently Google Plus. They all give immense insight into what real users find useful and what they throw away as rubbish.

So, if software-made or hastily written articles are part of your content strategy, you are up for some unpleasant surprise.

If people stay in your website for long, there are several ways Google identify it too. If people ditch your website the moment they reach your site, Google can sense your website is of no value to human visitors.

The verdict is straight and simple. If you want your web pages rank on top of Google search results, make sure the pages are appealing to the visitors reaching your site.

The Right Keyword Strategy

Filling keywords in meta tags, h1 tags, alt attributes, and throughout the page is not enough. You have to create web content - articles, blog posts, video, photos, etc that are of real use to people visiting the page.

Of course, you need text content. When you create content, create content for the visitors reaching your site. Not for manipulating Google search results.

Make sure you use top keywords, keyword variations and at least half a dozen naturally occurring LSI keywords in every content page you create. The keyword here is 'natural'. Don't push in keywords simply because they look cute. Use the keywords, because content is not complete without relevant keywords.

Unnatural Links Pointing to Your Site

If you have received a message like this, it is a bad sign. Although Google doesn't penalize you even for spammy links directed at your site, such links can seriously affect your site's credibility.

Google can now recognize link buying activity. You won't get any special benefits for buying those links.

More dangerous are link exchanges. When you link out to sites not topically related to yours, your site will be flagged as a potentially spam link exchange website.

So, link out to sites that are relevant to your visitors. And, make sure not all your links have nofollow attributes. Also make sure your site gets links from topically related sites.

Link buying won't hurt you if the links are from quality, topically related sites. Yeah, that is right! No Panda update is going to slap you if the inbound links are from related sites, which don't link out to hundreds of unrelated sites.