Next Panda Update Coming; Will Slap Over-Optimized Sites

Over-zealous SEO professionals are yet to recover from the recent Panda update, which slapped and hit several thousands of websites out of the park. The worse is yet to come. The insiders are to be believed, worse is yet to come. Over optimized or over-SEO'ed websites are bracing themselves for some severe punishment. Let's try to find the SEO practices Google will be targeting with their algorithm update.

What is Over Optimization?

Over SEO'ed websites will receive the punishment. That is the general consensus among the SEO professionals from Las Vegas to Bangalore. How much SEO is too much SEO? Where to draw the line. How do I know if my website is over-SEOed?

Well, Google has given clear guidelines for content creation, link building and other stuff for webmasters. Most SEO professionals overstretch the guidelines and make a fool of themselves. This is what happens in most cases.

Overdoing Content Creation

It is common knowledge Google values quality content. Webmasters overdo content creation. They use software to create spun articles, which they publish in their websites. The websites have hundreds of so called content pages, which are nothing more than spun articles.

It is over-zealous content creation. The content is not useful for the visitors at all. It may have helped the websites fool the search bots for some time.

Google has been studying the behavior of internet users for several years now. Google can now tell the pages that people find useful and the pages people find useless. All those spun articles are useless pages. People find them useless. Google also guess thus much.

If you have been creating content for the search engines, dear webmaster, you are up for some unpleasant surprises.

Overdoing Link Building

Topically relevant links are valuable. Links from unrelated websites and topics are going to stop serving you any purpose. If real users are not going to click on the links to your pages, Google bots too are going to stop following those links. The thousands of links you have bought from all kinds of websites are going to become useless.

Keyword Stuffing

This is the same as overdoing content creation. Filling your web pages with keywords is no longer a viable SEO strategy.

Well, if you thought any or all of the tricks above as SEO strategies, wait till the next round of algorithm update to see the fun.